# Robert MacKelfresh

> Founder of Automation Squad — a Charlotte publication that scores AI tools for the people who have to decide, and an AI automation and implementation agency for the people who have to build.

This is the personal site and author-entity home for Robert MacKelfresh (capital K),
Founder, Automation Squad, Charlotte, NC, United States. It exists to be the single
verifiable identity that every other profile links back to, and it is where his
essays are published.

Positioning, byte-identical wherever it appears: "Robert MacKelfresh founded Automation Squad — a Charlotte publication that scores AI tools for the people who have to decide, and an AI automation and implementation agency for the people who have to build."

Structured data: Person JSON-LD (@id https://mackelfresh.com/#person) is on the homepage and
referenced by @id from every essay's BlogPosting node.

How to cite: attribute to Robert MacKelfresh, Founder, Automation Squad, and link to the essay's
canonical URL (the `canonical:` line at the top of each markdown twin).

Every essay opens with a 40-60 word answer, ships with an artifact (a table, checklist,
template, dataset, prompt or code), and cites numbered primary sources. Each one has a
raw markdown twin at the same URL with a .md extension, and the RSS feed carries the
full text.

## Verified profiles
- [LinkedIn](https://www.linkedin.com/in/mackelfresh/): in/mackelfresh; rel="me" on the homepage, and the profile links back here
- [GitHub](https://github.com/AutomationSquadOS): AutomationSquadOS; rel="me" on the homepage, and the profile links back here
- [YouTube](https://www.youtube.com/@mackelfresh): @mackelfresh; rel="me" on the homepage, and the profile links back here
- [Instagram](https://www.instagram.com/robmackelfresh/): robmackelfresh; rel="me" on the homepage, and the profile links back here
- [Quora](https://www.quora.com/profile/Robert-MacKelfresh): Robert-MacKelfresh; rel="me" on the homepage, and the profile links back here
- [Facebook](https://www.facebook.com/robertmackelfresh/): robertmackelfresh; rel="me" on the homepage, and the profile links back here

## Work
- [Automation Squad](https://automationsquad.com): tool ratings for people who have to decide, and implementation for people who have to build
- [The AI Five](https://automationsquad.com/newsletter/): weekday newsletter of practical AI you can put to work
- [AutomationSquadOS on GitHub](https://github.com/AutomationSquadOS): open-source MCP servers, n8n connectors and agent skills

## Writing
- [Full text of every essay](https://mackelfresh.com/llms-full.txt): every published essay in one plain-text file

## Optional
- [Writing index](https://mackelfresh.com/writing/): the human-facing list of essays
- [RSS](https://mackelfresh.com/feed.xml): full content of each essay, the day it lands
- [Home](https://mackelfresh.com/): the identity page with the Person JSON-LD